TV
ITV has ordered its first scripted series to go direct to mobile television.
Fifty two-minute episodes of The Gym will also be available online.
The from Hub TV will star Rich Fulcher (The Mighty Boosh) and be set in a gym.
Episodes will begin on ITV's mobile portal next Monday. They will appear on the regular ITV website a week after the portal.
Head of ITV mobile Melissa Goodwin promised the show would be "must-watch mobile TV" and was designed to be viewed "anywhere and any time".
Hub TV managing director David Hunstone said The Gym would have "a big impact on such a small screen".
Fifty two-minute episodes of The Gym will also be available online.
The from Hub TV will star Rich Fulcher (The Mighty Boosh) and be set in a gym.
Episodes will begin on ITV's mobile portal next Monday. They will appear on the regular ITV website a week after the portal.
Head of ITV mobile Melissa Goodwin promised the show would be "must-watch mobile TV" and was designed to be viewed "anywhere and any time".
Hub TV managing director David Hunstone said The Gym would have "a big impact on such a small screen".
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