Vernon Kay to host 'Beat The Star'

Vernon Kay is to front a new primetime entertainment show for ITV1.

Beat The Star will see members of the public compete against a celebrity for a £50,000 prize.

Each pairing will battle it out in a series of games ranging from physical and mental challenges to more off-beat tasks.

The eight-part series, co-produced by Diverse and Gallowgate Productions, is based on ProSieben's hit German format Schlag Den Raab (Beat Your Host).

Gallowgate Managing Director Ed Forsdick said: "Beat The Star has all the values of a traditional entertainment show. Alongside Diverse, we're delighted to be bringing it to air."

Kay, 33, will present the programme as part of a two-year golden handcuffs deal with ITV.

Beat The Star will air on ITV1 later this year.