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Chris Tarrant is to front a new gameshow series for the Challenge channel.
In It’s Not What You Know, two contestants will have to predict whether a panel of celebrities can correctly answer questions in their specialist subject areas. Examples from the pool of 32 stars include Toby Young for film and Jenni Falconer for showbiz.
Challenge has ordered 30 hour-long episodes from ITV Productions that it hopes will "reinforce [its] position as the home of gameshows".
"I love the idea behind this show," said Tarrant. "It's exciting and fun and has contestants truly on a knife edge from beginning to end. I am sure the show will find a big following on Challenge."
Mark Wells from ITV Productions added: "This is the best new game format I’ve seen in years, and Chris is the best quiz host in this country.
"Together that makes it a great package for Challenge, who loved and supported the show from the first time we pitched. It's going to be a terrific series."
