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'The Apprentice' climbs ratings pole

Published Thursday, Apr 17 2008, 16:54 BST | By Dave West
'The Apprentice' climbs ratings pole
The Apprentice and its spinoff gained their largest audiences of the series so far last night.

The shows continued an upwards trend with the flagship show attracting 7m viewers, 30.2% of the audience, on BBC One at 9pm. Four episodes in, the series is on a 6.6m (27.2%) average.

The Apprentice: You're Fired!, which followed on BBC Two at 10pm, won 3.3m (16.1%) viewers - 700,000 up on last week. Even Newsnight appeared to take a lead-in boost from the show, recording its largest audience of the year of 1.4m (9.6%).

The competition was squarely beaten in the 9pm hour. ITV's Rock Rivals, on 2.2m (9.7%), led Channel 4 by just 7,000 viewers. The latter's Child Genius drew 2.2m (9.6%) at 9pm.

BBC Two documentary Dan Cruickshank's Adventures in Architecture attracted 1.9m (8.2%) while Five's Indiana Jones: the True Story interested 1.4m (5.8%).

Despite good ratings for You're Fired!, BBC One led the 10pm hour with The 10 O'Clock News. ITV1's News at Ten drew 1.9m (9.3%) to take joint third place with Desperate Housewives on Channel 4. Sniper, the film on Five, attracted 1.1m (7.9%) from 10pm.

> Click here to read Digital Spy's interview with the latest fired candidate

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