TV
Champions League a winner for ITV2
Published Friday, Nov 29 2002, 12:52 GMT | By Neil Wilkes
ITV's decision to screen Champions League games on ITV2 and its dedicated news channel are paying off.
Wednesday's match between Newcastle and Juventus averaged 1.3m viewers and an 11% share in multichannel homes on ITV2 from 7.30pm, reaching a high of 1.65m (14%) just after 8.30pm.
Meanwhile, on the ITV News Channel, coverage of Roma vs Arsenal averaged 0.7m and a 6% share, the highest ratings for a programme on the channel since launch. The game peaked at 1.04m (9%) at 21.35.
Champions League coverage has boosted the profile of both stations over successive weeks.
At the end of October, ITV2 recorded its highest ever weekly share, 2.35%, spearheaded by a 1.8m audience (15% share) for the Manchester Utd - Olympiakos tie on Wednesday, which peaked at over 2m.
Support programming such as Popstars: The Rivals Extra, Blind Date: Kiss and Tell and new daytime show Trisha Extra have also pulled in big audiences for the channel, as digital viewers switch over from ITV1 to watch additional footage.
Wednesday's match between Newcastle and Juventus averaged 1.3m viewers and an 11% share in multichannel homes on ITV2 from 7.30pm, reaching a high of 1.65m (14%) just after 8.30pm.
Meanwhile, on the ITV News Channel, coverage of Roma vs Arsenal averaged 0.7m and a 6% share, the highest ratings for a programme on the channel since launch. The game peaked at 1.04m (9%) at 21.35.
Champions League coverage has boosted the profile of both stations over successive weeks.
At the end of October, ITV2 recorded its highest ever weekly share, 2.35%, spearheaded by a 1.8m audience (15% share) for the Manchester Utd - Olympiakos tie on Wednesday, which peaked at over 2m.
Support programming such as Popstars: The Rivals Extra, Blind Date: Kiss and Tell and new daytime show Trisha Extra have also pulled in big audiences for the channel, as digital viewers switch over from ITV1 to watch additional footage.
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