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'The Apprentice' hits new ratings high

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'The Apprentice' hits new ratings high
The Apprentice notched up its highest ever audience last night as the fourth series entered its final stages.

The penultimate instalment of the BBC One reality show was watched by 7.5m, or 33.1% of the total viewing audience, from 9pm.

In the same slot on ITV1 The Great British Body, which has been stripped over three days, drew a feeble 2.5m (11.2%).

Channel 4 came very close to its commercial rival with 2.4m (10.4%) watching River Cottage Spring. The additional 275,000 who watched on C4+1 put the show ahead of ITV1.

On BBC Two at 9pm a Coast repeat attracted 2.1m (9.4%), while Five's The Hotel Inspector Revisits was seen by 632,000 (2.8%).

> DS coverage of The Apprentice

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