MTV has commissioned new reality show Totally Calum Best: The Best Is Yet To Come.

The programme, which airs on July 27 at 10pm, is a similar format to recent fly-on-the-wall series such as Totally Jodie Marsh and Kerry Katona: Crazy In Love.

Best's challenge during the show will be to remain celibate for 50 days. The Celebrity Love Island star will tour the world attempting to ditch his lothario image.

Heather Jones, EVP Creative & Content and Director of Television, commented: "Who better to continue the Totally brand than Calum Best? He is the ultimate red-blooded playboy.

"The new Totally series will continue our commitment to 360 commissioning by offering access to the show on multiple platforms, giving audiences the greatest opportunity to immerse themselves in the show."