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'The Face' Naomi Campbell's new show is 'The Voice' for models

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Naomi Campbell is the latest big name from the modelling world to try her hand at reality TV, launching Sky Living's latest attempt at a 'Supermodel X Factor'.

Model reality shows in the UK have a patchy record and that's probably putting it politely. They can never truly compete with their US counterparts when it comes to hideously mean judges, catty contestants and ludicrous melodrama over having to get your hair cut a couple of inches shorter.

Watch an extended preview of The Face:



Sky Living's signing of Campbell, modelling's most notorious and intriguing character, is probably the last roll of the dice for the format. If Campbell can't make a show about models interesting then I seriously doubt anybody can.

There are some promising early signs that The Face can be more than Next Top Model-lite.

Firstly, its format takes on the classic Voice twist and encourages the judges - Campbell, Erin O'Connor and Caroline Winberg - to fight it out for the girls they want on their team. This spices up the usual judges' chit chat about the girls' looks, which is frankly a bit tedious, and turns the show into a much more entertaining bragging competition between the three super-cocky mentors.

Secondly, it's quickly realised that having beautiful girls taking part is only half the deal with a TV show. They've also included some hideous individuals (think Katie Waissel to the power of Jedward and you'll have the irritation levels of one of the aspiring models) who will make hate-watching every week incredibly easy.

Naomi Campbell on Sky Living's 'The Face'

© Sky Living / Chris Lobina

Naomi Campbell on Sky Living's 'The Face'



The biggest stumbling block for any TV show about modelling is the puzzle of taking the job - standing, walking, pouting - and making it something that viewers will give a flying one about.

Watching a gaggle of wannabe models bitch and moan for 10 weeks provides a relative amount of amusement, but The Face will need to find a way to spruce up the stereotypical model show challenges.

Take your make-up off and have a photo. Take your clothes off and pose. Have a picture with an animal. And repeat.

If The Face can't figure out a way of dealing with that problem then it will require more than a bit of 'mad Naomi' to save it from the telly trash can.

The Face starts on Monday, September 30 at 9pm on Sky Living.

Will you be giving The Face a try? Let us know below.

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