Three close 'Celebrity' favourites
William Hill's outright winner market is headed by John Lydon at 9/4, closely followed by Jordan with a price of 5/2. Neil Ruddock has a fair price of 11/4, but the biggest jump in odds is to Lord Brockett who has reasonably long odds of 9/1. Diane Modahl is the outsider at 25/1, with Peter, Jenny and Kerry all with odds of 20/1.
John also heads the 'King of the Jungle' market with Ladbrokes at 11/8 and Peter is the rank outsider at 12/1. While John is expected to be King of the Jungle, Jordan is expected to be the Queen, being just the other side of even money at 8/11. Again, Diane is the outsider with odds of 12/1.
The bookies are firmly expecting the winner of this years series to be male, offering odds of 1/2 on another King of the Jungle. On the other hand a new queen is priced up at 6/4.
Stay with Digital Spy over the coming fortnight for more updates on the bookies view of I'm a Celebrity