TV
Rex Features
Bosses at the jungle reality show, which begins on ITV on November 16, are hoping to cause controversy with the addition of the punk icon and veteran TV presenter.
According to the Daily Star, producers want Pursey to "cause mayhem" like Sex Pistols star John Lydon.
Comic Ricky Grover and nightclub boss Peter Stringfellow have also apparently been targeted by the programme's bosses.
Other celebrities expected to appear include Esther Rantzen, Chris Eubank, Simon Webbe, Peter Duncan, Candace Bushnell and Georgina Baillie.
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