TV
Rex Features
Older and brainier contestants such as Esther Rantzen and Brian Paddick were featured on this year's show, and experts have claimed that this resulted in more middle-class people tuning in.
"This year's I'm A Celeb proved a bigger hit with upmarket viewers than last year," said industry journal Broadcast.
Ratings for this year's series, which was won last week by Joe Swash, averaged 8.3 million viewers per show.
Tube Talk
'Friday Night Lights': Why watch?Tube Talk explains why you should watch Sky's new show Friday Night Lights.
TV Interviews
'The Bachelor' Blakeley Shea - interviewModel was sent home following a two-on-one date with Ben and Rachel.
Reality Bites
Does Simon Cowell have new SuBo?: VideoWatch a clip of Jonathan Antoine, who is tipped for success on BGT.
TV Ratings
'Take Me Out' climbs to 5.1mThe ITV1 dating show fails to register a significant boost despite last week's controversy.
