Brian Blessed to enter jungle?

ITV producers are targeting actor Brian Blessed for the next series of I'm A Celebrity..., say reports.

According to The Sun, the 71-year-old turned down the chance to appear on Hell's Kitchen, but bosses are hopeful that he will enter the jungle later this year.

"Can you imagine Brian in the jungle? He would be TV gold," said a source. "We have approached him and really hope he'll join us."

Blessed, who has appeared on shows such as Blake's 7, Z-Cars and Doctor Who, has also explored jungles in Venezuela, trekked to the North Pole and attempted to climb Mount Everest three times.

Last month, former England footballer Paul 'Gazza' Gascoigne was also linked to the ITV1 reality show.