TV
The I'm A Celebrity premiere pulled in an average of 9 million viewers and a 35% share of the audience between 9pm and 10.30pm. The figures brought the network its best Sunday performance since June but were down from the 10.1 million who saw the launch of the third series in January.
Also benefitting was ITV2's spinoff show I'm A Celebrity.. Get Me Out Of Here Now!, which drew an average 886,800 viewers from 10.30pm.
More: TV, I'm A Celebrity
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