McAllister hails 'business-minded' Price

TV interior designer Colin McAllister has claimed that Katie Price suffers from sexism in the media.

McAllister argued that his I'm A Celebrity... campmate would be "hailed" for her savvy business sense if she was a man.

"She's a model. If she was a man she'd be hailed as a business leader, she'd be on The Apprentice because she's very focused, very business-minded," he told the Bush Telegraph. "Is it because she's a woman and because she's primarily used how she looks as her industry that people criticise her?"

The presenter also criticised celebrity cleaner Kim Woodburn for her outburst about Price being a "publicity seeker".

He said of the row: "Kim Woodburn launched into a rant, a tirade, maybe even an attack on Katie. But it was about her... I'm trying to get away from it all.

"For some strange reason Kim decided to take her to task on that today in the way that only Kim Woodburn could do. Don't cross Kim. She was criticising Katie for making her life public and then complaining about it, but at the same time she's in here and in the jungle being watched by everyone. There are cameras everywhere, there's no privacy so it's not the place."

I'm A Celebrity... airs tonight at 9pm on ITV1.