'Celeb' bosses 'worry over Price threat'

Producers of I'm A Celebrity... Get Me Out Of Here! are reportedly "worried" over Katie Price's recent threat to quit the jungle.

Earlier this week, the glamour model expressed doubts over whether she wished to remain on the show after the public voted her to do three bushtucker trials in a row.

According to the Daily Star, Price's comments left bosses concerned over how the programme would fare without her.

A source said: "Whether you want her to suffer or you feel sorry for her, people are tuning in. It's vital we keep her in as long as possible."

However, it is thought that the transformation of base camp into a relative luxury has improved Price's mood over the past day.

The insider commented: "Kate is loving the fact she's not roughing it. She already thinks she is jungle queen."