The 9pm show, which saw Price quit the show following several bushtucker trials, was down slightly from Sunday's episode, which put in 10m (34.1%) after a lead-in from The X Factor.
Earlier on ITV1, the half-hour Age Before Beauty: Tonight drew 3.22m (13.2%) at 8pm.
Over on BBC One, 2.52m (10.3%) tuned in for Panorama between 8.30pm and 9pm. Life followed, bringing in 4.04m (15.9%) during the 9pm hour.
University Challenge and Miranda logged 3.34m (13.7%) and 2.31m (9.4%) for BBC Two at 8pm and 8.30pm respectively, then 680k (2.7%) watched School Of Saatchi at 9pm.
Channel 4's Dispatches: Return to Africa's Witch Children had 800k (3.3%) at 8pm, then the audience climbed to 1.16m (4.6%) during the 9pm screening of How To Look Good Naked: Sexy Over 60.
The Gadget Show interested 1.57m (6.3%) during the 8pm hour, then FlashForward took 2.09m (8.2%) at 9pm.
Overall, ITV1 dominated primetime with an average share of 30.7% to BBC One's 19.8%. BBC Two was third with 6.5%, followed by Five's 5.3% and Channel 4 with 3.7% (+1: 0.4%).
Elsewhere, ITV2's I'm A Celebrity... Get Me Out Of Here Now! attracted 1.16m (6.8%) during the 10pm hour.
BARB ratings data supplied by Attentional