'I'm A Celeb' special draws 6.9 million

I'm A Celebrity... dominated primetime last night, early viewing figures show.

ITV1's special, titled I'm A Celebrity... Get Me Out Of Here! Coming Out, which followed the celebrities as they left the jungle, put in a respectable 6.94m (29.9%) at 9pm.

Earlier on ITV1, 3.43m (14.1%) tuned in for So You Think You're Insured?: Tonight.

Over on BBC One, Panorama drew 2.23m (9.3%) at 8.30pm, then 4.18m (18%) watched Life at 9pm.

University Challenge and Miranda logged 3.07m (12.6%) and 2.26m (9.4%) during the 8pm hour, then 770k (3.3%) tuned in for School Of Saatchi at 9pm.

Channel 4's Dispatches: Christmas On Credit attracted 1.07m (4.4%) at 8pm, then the audience climbed to 1.35m (5.8%) during the 9pm screening of Man On Earth.

The Gadget Show: Christmas Special put in 1.73m (4.4%) for Five at 8pm, then Tears Of The Sun logged 1.34m (7%) between 9pm and 11.20pm.

Overall, ITV1 came top during primetime with an average share of 28.6% to BBC One's 20.3%. BBC Two was third with 6.5%, followed by Five's 5.7% and Channel 4 with 4.3% (+1: 0.6%).

BARB ratings data supplied by Attentional