The former TOWIE castmember has been pitching to producers "a high-energy, fun-packed entertainment" format featuring himself and the McFly bassist, the Daily Star reports.
"Mark and Doug are itching to land their own TV show, something they can front together as a duo," a source said. "Mark has loads of ideas and is really serious about trying to get producers to consider them.
"They're both really active and sporty so a high-energy, fun-packed entertainment show would be ideal. They have a huge fan base, individually and together. Most girls fancy them but they also appeal to men as they've got the blokey banter."
The insider claimed that Poynter and Wright, who finished winner and runner-up respectively of last year's I'm a Celeb, are hoping to channel the reality show's hosts for their new project.
"Mark has admitted Ant & Dec are a huge inspiration," they said.
In recent times, Wright has also been tipped to release a dating book and star in a British crime film alongside Kelly Brook and Danny Dyer.
> Mark Wright to make millions from I'm a Celebrity stint