The ex-TOWIE cast member, who finished runner-up behind McFly's Dougie Poynter in last year's series, admitted to being sceptical about how the actress has suddenly overcome her Bushtucker Trial nerves.
"I'm not going to talk badly about Helen, she seems a lovely girl and it is mentally hard in there, but personally, I think she's massively playing a game," he told This Morning.
"How can she not even face a mealworm when Ant & Dec are actually telling her what's going to come out to try and make her do it and then the next day get 12 stars? It doesn't make sense."
He continued: "You know you're getting the air time when you're going to do a trial so... and if she thinks by getting a trial she's got to act bad, that's what happens."
However, Wright did accept that some of Flanagan's tears may be genuine, as he himself broke down a few times in the jungle.
"It's so hard. Physically, I cried a couple of times - I'd sit in the corner so the camera couldn't film me," he revealed. "I'd say, 'I cannot cope, you need to give me some food', and they just do not."
I'm a Celebrity winner Christopher Biggins has also shared his suspicions about Flanagan's nerves, admitting that he has questioned whether she is "working this to her advantage".
The Coronation Street star's parents today insisted that their daughter is not "a fake".