The comedian explained on 8 Out of 10 Cats this week: "Every year I happen to be in the supermarket where I can buy stuff and I don't have to beg for it.
"You're shopping and they ring up and go, 'Would you like to do I'm a Celebrity?' You're like, 'Yeah but you see I'm here and I've got nine Twixes. I don't have to do a task'."
We take a look at the other stars who have snubbed the jungle - from Carol Vorderman turning down a generous fee to John Cleese comparing his potential involvement to "the collapse of Western civilisation".