Instead, we've got the usual mix of washed-up actors, reality TV nobodies, ex-soap stars, a couple of women who will look nice in a bikini and Colin Baker.
I'm a Celebrity lineup 2012 - Photo Gallery
And to be fair, this year's bill is one of the first where we haven't had to Google any of the names to find out what it is that they do (Aggro Santos, anyone?).
David Haye could be an explosive character if he gets rubbed up the wrong way, Nadine Dorries will surely be this year's Gillian McKeith, while Helen Flanagan doesn't strike us as a shy and retiring wallflower.
Ashley Roberts and Hugo Taylor provide something easy on the eye for both sexes and Brian Conley, the aforementioned Baker and Linda Robson tick the senior campers' box and should provide a few laughs.
With only 10 celebrities going in at the start, there's plenty of room for a couple more gems to join the party later on as well.
Perhaps Bradley, Dwayne and Grace may be on the plane to Australia after all. Or possibly it's just someone who couldn't get out of panto rehearsals to go in during week one. We're guessing it's the latter.
What do you think of this year's lineup? Share your verdict below!