The launch of the fourth series, which includes celebs such as Todd Carty and Melinda Messenger, averaged 8.42m (32.4%) for ITV1 between 7pm and 8.30pm, peaking with 9.55m (35.6%) at 8pm. The programme was by far the most-watched show of the day, but the audience was down somewhat on the 9.17m (36.4% - consolidated) who tuned in for the launch of the last series on January 13, 2008.
Following on from the Dancing On Ice performance show was Wild At Heart, which began its fourth series. It managed a healthy 7.11m (27.2%) over an hour to rank as the second most-watched programme of the day.
Dancing On Ice: The Skate Off, in which Graeme Le Saux was voted off, had 6.32m (24.9%) between 9.30pm and 10pm.
ITV1's audience share rose from 23.5% last week to an average of 26.6% in primetime.
BBC One's top audience was 6.35m (24.9%) for The Antiques Roadshow in the 7pm hour, although the programme was down by around 1.5m week-on-week.
Lark Rise To Candleford, which began its second series last week with 6.29m (23.8%), held on to most of its audience, averaging 5.69m (21.3%) in the 8pm hour. The second half of nature documentary Swarm: Nature's Incredible Invasions appealed to 4.87m (18.9%) at 9pm. BBC One's primetime share fell 2.5 points to an average of 20.4%.
Later, The Real Sir Alan - a profile of The Apprentice businessman - brought in a sizable 2.99m (11.8%) from 9.10pm. BBC Two's share was up from 8% to 12.3%.
Channel 4's new religious series Christianity: A History pulled in 1.02m (4%) from 7pm, then a repeat of the Celebrity Wife Swap between Jilly Goolden and Alexander O'Neal had 1.15m (4.3%). Celebrity Big Brother delivered 2.23m (8.7%) in the 9pm hour, with 350k (2.1%) more on Channel 4+1, then James Corden's hosting of the Sunday Night Project was seen by 1.52m (8.9%). The channel's share dropped from 7.5% to 6.3%.
A rerun of Ice Road Truckers took 963k (3.6%) for Five at 8pm, then a screening of comedy sequel Men In Black II kept 1.31m (5.7%) until 10.45pm. Five's primetime share was 4.4%, down 0.3 points on last week.
More4's Come Dine With Me marathon delivered the goods in early evening, peaking with 829k (4.2%) for its 6.15pm episode.
Sky1 had an impressive 840k (3.8%) for The Simpsons at 7pm, leading out from Gladiators, which had 584k (2.9%) in the 6pm hour.
ITV2 peaked with 543k (2.3%) for a rerun of Demons at 8pm, and sister channel ITV3 managed 685k (3.4%) for Poirot at 9pm.
Ratings data supplied by Attentional