Pamela Anderson, former X Factor winner Shayne Ward and judges Jason Gardiner and Ashley Roberts were among the stars who attended the press event in London.
Photo gallery - Dancing on Ice press launch:
Copyright: PA Images Dominic Lipinski/PA Wire
The show's contestants, who also include TOWIE star Lauren Goodger and Corrie actress Samia Ghadie, were dressed in their sequin-covered outfits and smothered in fake tan for the photocall.
Returning judges Jason Gardiner and Karen Barber, who fell out on the show publicly two years ago, were kept apart at the event and Gardiner revealed to Digital Spy that the only words he has spoken to his co-star since he originally left in 2010 are "hello".
The duo are joined on the show panel by regular Robin Cousins and newcomer Ashley Roberts, who finished second in last year's I'm a Celebrity.
Keith Chegwin and Joe Pasquale couldn't attend the launch because of other commitments.
The new series of the ice skating reality show launches on Sunday night (January 6), when half the celebrities will perform for the first time.