The broadcaster is searching for a new "juggernaut entertainment show" to launch in the wake of the celebrity skating competition's final run in 2014.
"It could be two series that we're looking for or it could be one," Broadcast quotes ITV's director of television Peter Fincham as saying.
"It depends on what's the right thing to do. It's a great slot that has a huge audience."
Potential Dancing on Ice replacements are being eyed for a winter 2015 launch.
It was recently reported that ITV was interested in continuing Dancing on Ice without departing stars Torvill and Dean, though the channel originally claimed in May that the show's upcoming ninth series would be its last.
> Torvill & Dean on Dancing on Ice end: 'That might be our last bolero'
Watch a promo for Dancing on Ice below: