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McDonald's to sponsor "Popstars"

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McDonald's are to be the sponsors of the new series of Popstars after agreeing a £4m deal with ITV.

The contract covers sponsorship of Popstars: The Rivals on ITV1, ITV2 and the accompanying website, and will see promotion of the show in McDonald's restaurants around the country.

"Popstars: The Rivals is a fantastic new concept show building on the success of the first series," said Martin Lowde, the director of sponsorship at Granada Enterprises. "We're delighted that McDonald's has teamed up with us for what promises to be the most exciting hit this autumn."

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