TV
ITV / Rex Features
The X Factor winner was picked up by the label for a five-album contract as a result of the success of her 'Hallelujah' single, The Sun reports.
An industry insider said: "Epic think Alexandra can follow in Leona's footsteps.
"The US market loves women with big voices - and Alex certainly has that. If she comes close to Leona's success it will be a job well done."
It is claimed that Epic is planning a similar launch strategy to the one used by parent company Sony to promote Leona Lewis.
Earlier this week, Burke said that watching Coldplay's success at the Grammys has made her more determined to crack America.
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