Shayne, 4Tune favourites for 'X Factor'

Shayne Ward has emerged as the early favourite to win this year's X Factor.

One of Louis Walsh's acts, Shayne has odds of 5/2 with William Hill, shortened from 6/1 just a few days ago.

Boyband 4Tune are second favourites at 5/1 while Chico and Addictiv Ladies are the outsiders with respective odds of 25/1 and 33/1.

"It is very early days but fans seem very keen on Shayne to go on and win the series," said spokesman Rupert Adams. "I still think Marie is the most talented but as we know the majority of voters tend to be women and therefore it makes sense to bet on a male contestant."