ITV wants co-operation over 'Strictly'

ITV's director of television has suggested that the broadcaster should hold talks with the BBC to agree a scheduling plan for The X Factor and Strictly Come Dancing.

The two reality shows will go head-to-head in the schedules on Saturday and Sunday nights once again this Autumn if both sides are unable to reach a broadcast agreement.

Speaking at the Edinburgh TV Festival today, Peter Fincham said: "We are the two [broadcasters] that are investing the most in original content, so I would hope there was a way we can do that. In a way we've done it for years, by some unwritten agreement, in that Corrie and EastEnders don't play against each other."

He continued: "We want our programmes to reach the maximum audiences. I'm sure BBC One want the same things. We are the only members of a very small club."

The X Factor continues tonight on ITV1, while Strictly is expected to return next month.

> Read our live blog of the Peter Fincham session in full