Airing from 7.40pm, the talent show took an impressive 13.63m (49%), peaking with 14.55m (52.4%) between 8.30pm and 8.45pm. Prior to that, You've Been Framed and Harry Hill's TV Burp entertained 4.62m (17.4%) and 6.13m (22.4%).
Post-X Factor, I'm A Celebrity... Get Me Out Of Here attracted a hefty 9.36m (40.1%) until 10.40pm, while ITV2 spinoff shows The Xtra Factor and I'm A Celebrity... Get Me Out Of Here Now logged 479k (2%) and 1.12m (7.8%).
Strictly Come Dancing pulled in a solid 11.51m (43.3%) for BBC One from 6.30pm, scoring a high of 12.52m (46.4%) in the last 15 minutes, then Merlin's audience dipped to 5.9m (20.9%), before Casualty notched up 4.72m (17%), and Armstrong & Miller amused 2.47m (9.6%).
Elsewhere yesterday, Have I Got News For You claimed BBC Two's highest figure of the night, with 2.57m (10.1%) at 9.30pm, while Channel 4 film Sweeney Todd: The Demon Barber Of Fleet Street appealed to 1.38m (6.6%), and 290k (2.2%) on +1, and CSI managed 962k (3.5%) for Channel 5 at 9.45pm.
Overall, ITV1 swept away BBC One in primetime, with 40.3% to 22.5%, BBC Two was third with 6.2%, Channel 4 had 3.9% (+1: 0.5%), and Channel 5 followed with just 2.9%.
BARB ratings data supplied by Attentional