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Ofcom investigates 'X Factor' over guest acts

By
Diana Vickers at Rock FM Live

© WENN

Ofcom has confirmed that it is investigating The X Factor over claims that it has encouraged viewers to purchase songs recorded by guest artists on the show.

The telecoms regulator will reportedly look into host Dermot O'Leary's comments after acts perform on the Sunday night results show, where he has allegedly urged viewers to download the tracks they have just heard, The Guardian reports.

An Ofcom spokesman said: "We are investigating The X Factor for potential breaches of our rules prohibiting the promotion of products in programmes."

According to the broadcasting code, the talent show is only allowed to directly promote "programme-related material", such as the downloads of songs performed by the contestants on the show.

It is suggested that O'Leary encouraged viewers to download songs by former contestant Diana Vickers and guest act Michael Bublé.

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