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'The X Factor' hits Sunday night with 10.3m viewers

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Tulisa Contostavlos at The X Factor 2011 launch

© PA Images

The new series of The X Factor hit Sunday night with more than 10 million viewers, while Fred West drama Appropriate Adult finished with nearly 4.5m, the latest audience data has shown.

The X Factor was watched by 10.3m (37.8%) on ITV1 in the 8pm hour, and an additional 474k (1.8%) on ITV1+1. Spinoff show The Xtra Factor averaged a healthy 1.5m (5.8%) on ITV2 from 9pm and 134k (0.7%) on +1.

After The X Factor, drama mini-series Appropriate Adult - starring Dominic West as serial killer Fred West - ended with a solid 4.49m (18.6%) and 213k (1.4%) on timeshift. Earlier on ITV1, new quiz show Holding Out For a Hero opened with a relatively modest 2.82m (13%) in the 7pm hour.

On BBC One, a repeat of the Strictly Come Dancing launch show had 2.86m (16.5%) from 5.30pm, and Nature's Miracle Babies grabbed 3.94m (19.9%) from 6.30pm. Countryfile found 6.25m (25%) from 7.30pm and Inspector George Gently entertained 6.54m (24.8%) from 8.30pm.

James May: Edge of Space captivated 820k (4.3%) on BBC Two from 6.30pm, before a repeat of Top Gear revved up 2.03m (9.3%) in the 7pm hour. Documentary Operation Crossbow mustered 1.26m (4.6%) from 8pm, and World's Most Dangerous Roads drove away with 2.39m (9.3%), along with 125k (0.5%) on BBC HD. Match of the Day 2 scored with 1.91m (10%) from 10pm.

Channel 4's showing of Journey to the Centre of the Earth attracted 1.8m (8.9%) between 6.15pm and 8pm, and 279k (1.1%) on +1. New series Back From The dead educated 1.03m (3.8%) in the 8pm hour and 168k (0.7%) on timeshift. Children of 9/11 had 1.04m (4.2%) from 8pm, and a showing of World Trade Centre appealed to 790k (8.8%) from 9pm and 119k (2.6%) on +1.

Highlights coverage of England's One Day International win against India was watched by 746k (3.4%) on Channel 5 in the 7pm hour, and a screening of Vantage Point had 853k (3.2%) from 8pm. Big Brother entertained 1.48m (7.6%) in the 10pm hour.

Overall, BBC One edged primetime with 23.7% against ITV1's 22.6% (+1: 0.8%) and BBC Two's 8.1%. Channel 4 came next with 5.2% (+1: 0.8%), followed by Channel 4 with 4%.

On the multi-channels, Strike Back: Project Dawn continued with 452k (1.8%) on Sky1 in the 9pm hour, while Young, Dumb and Living Off Mum took 567k (2.2%) on BBC Three.

BARB ratings data supplied by Attentional

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