The X Factor averaged 11.35m (40.5%) for ITV1 from 8pm, peaking at 12.25m (41.9%) for the last 15 minutes as Tulisa's boyband Nu Vibe lost the sing-off to Frankie Cocozza.
A further 275k (1%) watched The X Factor on ITV1+1, and spinoff show The Xtra Factor grabbed 938k (3.5%) for ITV2 from 9pm and 102k (0.6%) on +1. Afterwards, series three of The Only Way Is Essex continued with 1.05m (6.2%) on ITV2 from 10.15pm.
BBC One's Strictly Come Dancing managed 9.5m (37.3%) between 7.30pm and 8pm, as Daybreak presenter Dan Lobb became the second celebrity to leave the new series.
Back on ITV1, quiz show Holding Out For a Hero continued with 2.34m (9.8%) from 6.45pm and Downton Abbey delighted 8.97m (33.7%) on ITV1 from 9pm and 283k (1.7%) on timeshift. The Adrian Chiles-fronted That Sunday Night Show fetched 1.95m (12.1%) on ITV1 from 10.15pm.
Songs of Praise stayed tuneful on BBC One with 2.23m (13%) from 5.30pm, Countryfile nabbed 6.81m (31.6%) from 7pm and Antiques Roadshow took 6.3m (22.5%) from 8pm. Spooks thrilled 4.38m (15.9%) from 9pm and Have I Got a Bit More News For You amused 2.29m (14.9%) from 10.30pm.
Channel 5's showing of Close Encounters of the Third Kind beamed down with 779k (3.2%) between 6.15pm and 9pm, before Big Brother appealed to 1.19m (4.3%) in the 9pm hour. A screening of Behind Enemy Lines appealed to 594k (4.1%) from 10pm.
A repeat of Top Gear revved up 1.01m (3.6%) on BBC Two in the 7pm hour, before Fry's Planet Word enchanted 1.43m (5.2%) from 9pm. Match of the Day 2 scored with 2.3m (13.3%) from 10pm.
Night At The Museum 2 took 2.63m 11.9%) from 6pm and 517k (2%) on +1. River Cottage Veg served up 1.61m (5.7%) in the 8pm hour and 278k (1%) on timeshift. The Secret Millionaire returned with 2.07m (7.5%) from 9pm and 220k (1.2%). Comedy What Happens in Vegas pulled in 830k (5.8%) from 10pm and 130k (1.8%) an hour later.
Overall, ITV1 won primetime with 27% (+1: 0.7%) against BBC One's 22.9%. Channel 4 came in third with 7.7% (+1: 1.6%), followed by BBC Two's 6.3% and Channel 5's 3.4%.
On the multi-channels, Strike Back: Project Dawn continued with 467k (1.7%) on Sky1 in the 9pm hour.
BARB ratings data supplied by Attentional