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'X Factor' launch attracts 8.1m, peaks with 9.2m

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The X Factor's ninth series kicked off with its lowest launch rating since 2006.

2012's first auditions show, featuring Mel B on the judging panel, was seen by 8.09m (39.4%) on ITV1 between 8pm and 9.15pm and 616k (2.9%) on +1.

Despite the talent show topping the night by some distance - peaking with 9.2m in the last half hour - the average figure of 8.1m is down a hefty 2.7m year-on-year and is a far cry from the 12m launch audience of 2010.

The X Factor 2012 - Episode 1: Sheyi

© ITV / Thames TV

The X Factor 2012 - Episode 1: Zoe

© ITV / Thames TV



The Voice UK and Britain's Got Talent secured a higher audience and peak for their respective openers in March.

Simon Cowell's other property - Red or Black? - made a quiet return with 3.25m (19.6%) at 7.15pm. Split into two parts sandwiched between The X Factor, the tweaked Ant & Dec-hosted gameshow fared better later on with 3.59m (17.3%) at 9.30pm (+1: 230k/1.9%).

The Jonathan Ross Show's first Olympics-themed show drew a decent 3.47m (19%) from 10pm, adding 275k (2.5%) on ITV1 +1.

Red or Black Episode 1: Jonathan Ross

© ITV / Syco TV

Match of The Day: Alan Hansen

© BBC



Over on BBC One, Indiana Jones and the Kingdom of the Crystal Skull attracted 4m (24.6%) from 6.30pm, Secret Fortune grabbed 3.23m (15.6%) at 8.15pm, Casualty logged 4.2m (20.1%) at 9.10pm and Match of the Day's new season began with 3.62m (24.1%) from 10.20pm.

Classic Dad's Army (1.71m/6.4%) gave BBC Two its highest audience of the night at 7.45pm, while Celebrity Big Brother entertained 1.31m (6.2%) on Channel 5 at 9.10pm (+1: 147k/0.8%) and Micky Flanagan's Out Out Tour anchored Channel 4's schedule with 1.25m (6%) from 9.15pm (+1: 180k/1.1%).

Overall, ITV1 topped primetime with 25.8% (+1: 1.5%), claiming a fairly comfortable win over BBC One's 21%. BBC Two was third with 5.3%, Channel 5 followed with 4.5% (+1: 0.4%) and Channel 4 finished last with 4.4% (+1: 0.7%).

BARB ratings data supplied by Attentional

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