Greg James: 'The X Factor is not bad for music'

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Radio 1 DJ Greg James has defended The X Factor against criticism that it is bad for the music industry.

The drivetime presenter described Simon Cowell's show as harmless "trashy drama" and said that the real problem in the current music scene was the lack of acts achieving longevity with their careers.

Greg James - Britain Unzipped, BBC Three

© BBC/Talkback/Dave King

The X Factor Results Show: Carolynne and Rylan

© Ken McKay/Thames/Rex Features



"I don't think The X Factor is bad for music," James told Digital Spy.

"I still think people are going to search for stuff they really love. I don't necessarily think that bands aren't given record deals because of X Factor, I don't think anyone has particularly suffered because of that.

"I think the whole music world is changing. I think the test to any new artist these days is longevity and it's something I'm a bit worried about. I don't know if people who consume music now care as much about the artist as they used to.

"For example, Coldplay are on their fifth album and they're kind of getting bigger with every album, but there are a load of bands that have a massive first album and they kind of fade off and I guess it's because everything is more disposable now."

James continued: "There's downloads now and it's all a bit, 'Who's the most famous this week?' and, 'Who's the most famous next week?' That is concerning a little bit."

Speaking about The X Factor's impact on the music industry, he added: "I look at it as an entertainment TV show really and I don't particularly think you should be buying an artist just because you've been watching them for 12 weeks or whatever.

"The stories are always interesting and that's the hook of the show. It's amazing to watch, it's good trashy drama."

James's BBC Three entertainment show Britain Unzipped continues tonight (October 10) at 10pm.

Watch Carolynne Poole discuss her X Factor exit below:

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