The statement comes after Sinitta - a long-time friend of executive producer Simon Cowell - claimed that the show will end after its tenth series next year.
"I'm told next year is going to be the last. It'll have been ten years," she told Closer.
However, show sources responded to the comment, hinting that it could carry on for many years yet.
"There are no plans for it to end. It is one of the most successful shows in Britain," an insider is quoted as saying in The Sun.
The X Factor's three-year contract will come to an end in 2013, with negotiations for an extension expected to occur around Christmas.
Simon Cowell was recently reported to have axed this year's X Factor group single.
The X Factor continues with a number ones-themed show on Saturday (November 3) at 8.20pm on ITV1.