TV
The broadcaster's commercial arm hopes to capitalise on the show's popularity by introducing branded products including nightwear, glitterballs and iPod covers.
Worldwide's Neil Ross Russell told The Guardian: "There is a demand among fans to be able to further their enjoyment of the brand away from television.
"The product lines are a really good reflection of the glitz and glamour that Strictly Come Dancing has come to represent."
The first range of products will be launched in time for the start of the new series later this year.
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