The third series of the contest - fronted by Ant & Dec and with Simon Cowell as a judge - averaged 10.52m (45.1%) for ITV1 between 7.45pm and 9.15pm last night. The audience peaked with a massive 11.81m (50.1%) at 8.40pm.
Spinoff show Britain's Got More Talent was the most-watched multichannel programme of the day, with 1.33m (6.7%) tuning in to ITV2 from 7.45pm.
The first of this year's Doctor Who specials, 'Planet Of The Dead', was seen by a respectable 8.41m (39.6%) on BBC One in the hour from 6.45pm. The episode guest starred Michelle Ryan and Lee Evans and was the first episode of Who to be simulcast in HD on BBC HD, where it was seen by 184k (1%)
Despite going up against Talent, Robin Hood actually grew its audience by over 1m to average 5.26m (22.9%) for BBC One between 7.45pm and 8.30pm.
After Primeval, the audience lifted to 4.01m (18.5%) for New You've Been Framed!, which also clashed with Who.
Ongoing gameshow The Colour Of Money lost around three-quarters of its Talent lead-in, averaging just 2.76m (12.5%) between 9.15pm and 10.15pm.
BBC One's own quiz show The National Lottery: 1 Vs 100 fared better, with 4.04m (17.2%) tuning in at 8.30pm. The latest episode of Casualty followed with 5.94m (26.8%) at 9.20pm.
Live coverage of day three at The Masters blanketed BBC Two's primetime schedule, averaging 1.35m (7.2%) between 8.30pm and midnight.
Five's NCIS double bill had 980k (4.2%) and 1.53m (6.8%) from 8.10pm. A new CSI: NY brought in 1.83m (9.8%) at 10.10pm, then Law & Order took 1m (8.3%).
Channel 4's documentary repeat What Sank The Mary Rose? was of interest to 867k (3.7%) in the 8pm hour, then a screening of Little Miss Sunshine appealed to 1.56m (7.4%). The most-watched film on Easter Saturday was Finding Nemo, which averaged 3.94m (26.8%) for BBC One between 5.10pm and 6.45pm.
Despite Talent's success, BBC One had the overall lead in primetime with an average share of 26.1% to ITV1's 25.6%. BBC Two was third with 6.2%, followed by Channel 4 with 5.5% (+1: 0.6%) and Five with 6%.
Also popular last night was BBC Three's screening of comedy movie Meet The Fockers, seen by 918k (6.4%) from 10.10pm.
Doctor Who's behind-the-scenes companion programme, Doctor Who: Confidential, took 465k (2.2%) for BBC Three at 8.30pm.
Ratings data supplied by Attentional