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'Britain's Got Talent' makes triumphant return to ITV with 9.35m

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Britain's Got Talent made a triumphant return to ITV yesterday (April 13), beating rival The Voice UK, overnight ratings suggest.

The first episode of the seventh series averaged 9.35 million viewers (36.9%) from 7pm, its joint highest launch ratings ever. A further 1.26m (3.5%) watched on ITV+1. Including +1, the show peaked on a massive 13.03m.

Simon Cowell and David Walliams join Keri on stage on Britain's Got Talent

© ITV / Ken McKay

Simon Cowell & David Walliams join Keri on stage

Danny O'Donoghue, Tom Jones, Jessie J and Will.i.am return for the second series of The Voice

© BBC / Wall to Wall

The Voice judges



However, The Voice continued to grow, scoring its highest average of the series so far with 6.67m (26.8%), peaking on 7.7m. BBC sources congratulated ITV on a strong night, adding that they are delighted that The Voice keeps building.

Later on ITV, gameshow The Cube scored 3.69m (15.7%) at 8.30pm, while The Jonathan Ross Show had 2.59m (12.4%) an hour later.

Back on BBC One, new Doctor Who episode 'Cold War' attracted 5.73m (28.8%) viewers between 6pm and 6.45pm.

Clara (Jenna-Louise Coleman) and The Doctor (Matt Smith) in Doctor Who S07E03: 'Cold War'

© BBC

Clara and The Doctor in 'Cold War' promo image



BBC Two aired coverage of The Masters golf tournament between 7.30pm and 12.15am, picking up 1.68m (8.4%). Dad's Army previously attracted 1.90m (7.6%) at 8.30pm.

Channel 4's Margaret: Death of a Revolutionary suffered against its 7pm rivals, interesting 500k (2%), while Walking Through History scored 900k (4.1%) and Russell Brand movie Get Him To The Greek attracted 780k (4.3%) at 9.30pm.

Elsewhere, a double bill of NCIS scored 879k (3.8%) and 1.16m (5.2%) from 8.15pm on Channel 5, followed by Law and Order: Special Victims Unit with 937k (5.4%) at 10.15pm.

Overall, BBC One led primetime with 22.2%, beating ITV's 21.3% (+1: 2.9%). BBC Two had 8%, while Channel 4 saw 3.2% (+1: 0.6%) and Channel 5 had 3.9% (+1: 0.3%).

Britain's Got More Talent was the highest rated show on the multichannels, pulling in 1m (4.6%) on ITV2 at 8.36pm.

BARB ratings data supplied by Attentional

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