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'Britain's Got Talent' winner's prize money 'halved from £500,000'

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ITV has reportedly halved the Britain's Got Talent grand prize.

Simon Cowell put £250,000 towards the £500,000 winner's total upon his return to the panel last year, while it was £100,000 previously.

Ashleigh and Pudsey , All Stars premiere

© WENN

Ashleigh & Pudsey

Britain's Got Talent judges Alesha Dixon, Simon Cowell, David Walliams & Amanda Holden

© ITV / Thames/Syco

Britain's Got Talent judges



However, producers have decided to cut the prize to £250,000, with Cowell not putting forward his own money, according to The Sun.

"Half a million was a massive prize - one of the biggest on telly. But it was only supposed to be for one year," a source explained.


The eventual winners will still receive a slot at the 2013 Royal Variety Performance.

Show insiders insisted that the prize and publicity from the show will be "life-changing".

One said: "BGT is a massive platform for the acts. Some of them are carving out careers, but the show turns them into household names.

Susan Boyle

Susan Boyle

Paul Potts, Britain's Got Talent

© Rex Features / Ken McKay/Rex Features

Paul Potts



"Look at Susan Boyle. She was desperate for a break. The show gave that to her, and now she is worth millions of pounds."

Ashleigh & Pudsey won the 2012 series, while the show's first winner Paul Potts has made around £6 million during his opera career.

James Corden will play Potts in a forthcoming biopic.

In pictures - Britain's Got Talent 2013 episode two:

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