On Britain's Got Talent, Fredenham was a star act. She brought Amanda Holden to tears. Standard. Simon Cowell described her voice as sounding like "liquid gold". I think that means he believes he can make money out of her. And David Walliams took a moment out of playing Carry On Camping with Cowell to get all serious and labelled Alice "a goddess".
All meek, nervous and teary, but with a sultry vocal performance of 'My Funny Valentine' up her sleeve, she was an obvious 'four yes' candidate from the first couple of notes (if the backstage sob story hadn't already given a few clanging clues).
So how did she fail to pass the test on The Voice?
Fast-forward a week and the BBC decided to air the singer's unsuccessful Blind Audition in full. Filmed before BGT, her Voice audition was a totally different beast. She gave a light and frothy jazz-hands cover of 'The Lady Is A Tramp' that was perfectly acceptable, but lacking in zing.
Funnily, she also looked like a totally different contestant. On Britain's Got Talent she was sobbing in tissues and making the best of a dowdy jumper. On The Voice, she had Danny O'Donoghue sweating at her "smoking" looks and wiggled around in a tight dress that emphasised certain areas of her body.
Perhaps being turned down by Jessie, Tom, Danny and will really did destroy her confidence. Maybe will.i.am's trumpet and flute gobbledygook had her reaching for the nearest beige sweater. Or maybe she decided she needed a fresh angle to get on Got Talent and played up for the cameras slightly.
Either way, it worked. And with Simon Cowell able to use her to make digs at The Voice, she could have a powerful record company backer in her corner for the rest of the competition and beyond.
But is Alice really a star in the making? Got Talent's track record with musicians outside of Cowell's beloved pop-opera genre (Boyle/Potts) is patchy. And that's putting it politely. Anyone remember George Sampson's pop career? No, didn't think so. The 'why-didn't-you-do-X Factor?' question always undermines BGT pop acts, who have opted to squeeze in next to the impressionists and dancing dogs rather than rival vocalists.
Watch Digital Spy's interview with Alice:
After watching both auditions, it is entirely possible to come to the conclusion that both shows made the right call. Alice's Voice audition wasn't anywhere near good enough when up against the incredibly high standard of singers on series two so far. She didn't sound like a star and strolled rather than soared through the audition.
But her very public rejection, combined with some fancy editing and a smattering of Simon Cowell compliments made her ideal emotional viewing for a BGT sob-fest on ITV. Nobody watches Got Talent to discover new talent these days anyway. We watch it to cry, to laugh and see David Walliams prancing around. And Alice fits into that format perfectly.
Who got it right with Alice Fredenham? Did The Voice make a blunder? Or has Simon Cowell backed an average singer? Give us your verdict below!