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Reality TV Interview

Shibby Robati ('The Apprentice')

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The Apprentice Contestants 2010: Shibby Robati

© BBC

It turned out to be a dough-saster for Dr Shibby Robati on last night's Apprentice, as the Londoner's project management skills came up short. His failure to deliver on a major deal ended up losing his team the Bakery Challenge and ultimately cost him his place in the competition. We caught up with the self-confessed comedian yesterday to chat about his boardroom exit.

How painful was it to watch your performance back this week?
"It was cringeworthy. Whenever you are Project Manager you want to win - not only for yourself, but also for your teammates. The most annoying thing was that we made over £800 profit, not including the compensation we had to pay. It was quite frustrating having to go back into the boardroom."

Do you think Lord Sugar made the right decision in firing you?
"When you look back, I made a couple of big mistakes. Not fulfilling the order and then agreeing to pay compensation for that. But I felt that I had to pay the compensation because I wanted to keep the reputation of Lord Sugar - we made a deal and we didn't deliver it. But I also think I may have been a touch too soft managing people."

Nick Hewer described you as floppy...
"Do you think he was trying to say I was a bit of a penis? Floppy! I think he was trying to say that I was a bit soft and, you know, I'm usually a bit more assertive than that. But I did what was appropriate for the team and acted a bit more softly than I normally would. We had been PM-ed by the Third Reich in the first week and Mary Poppins in the second. I was trying to get my management style somewhere inbetween."

Sandeesh and Paloma were two scary women to end up sat in the middle of - do you regret taking those two back in the boardroom?
"Sandeesh looks good from afar but is far from good. It had been brought to my attention before the task that she wasn't always putting herself forward. She is very good at watching things and complaining, but she doesn't often take a front seat. Paloma is a nice girl and I got on with her very well in the house, but she lacks a business savvy and her attempts to take 400 more orders and nudge me in the pitch, when we were already over-worked, showed that, I think."

Although Sandeesh looked pretty useless, it was Paloma who lied in the boardroom. Did you feel let down by her?
"Yeah, she didn't do any favours for herself when she lied. I don't regret bringing that topic up in the boardroom either. We talked about it on the You're Fired show, but it wasn't a one-on-one conversation we had in confidence. Plus, when you are in the boardroom, you should always fight your corner."

Is it really true that your first word was "not mummy, but money"?
"I could say it was a true story, but I'm not sure if you would believe me. And no, not at all, I don't have any regrets."

Have you had a lot of stick about that remark?
"Oh there has been plenty of that. But it's been mainly young kids so far. Lots of them running up to me shouting, 'Oh look, oh look, it's Shibby, it's Shibby!' That's kind of nice. But look, it was a tongue in cheek moment. I don't mind people having a bit of a laugh."

We haven't seen much from Liz Locke so far. What was she like to work alongside?
"Liz was a very nice and pleasant girl to work with. She came up with a lot of good ideas. She was the one that decided to go to Covent Garden as a place to sell the muffins. And she was very good when we were producing all the produce. She was great to work with."

Who is your tip to win?
"I think that the dark horses are Stuart Baggs and Chris Bates. That might surprise people because one has been a bit controversial and the other has been a bit quiet. I think there is a bit more to come from both of them."

Do you think we've got the wrong impression about Stuart Baggs - The Brand?
"No, no, you know what - he is probably that bad. But what he has to do is... well, Stuart has got the best business acumen out of everyone in that house. But he has to learn how to get people to want to listen to him. Once he can do that, he will go far."

The Apprentice continues next Wednesday at 9pm on BBC One.

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