Sir Alan 'bans naked winner snaps'

Sir Alan Sugar has reportedly banned the eventual winner of the current series of The Apprentice from stripping off in magazines.

According to The Sun, the Amstrad boss made his announcement to the contestants after hearing that Ben Clarke was looking to pose without his clothes should he win the competition.

Recently fired contestant Noorul Choudhury told the newspaper that "all [Clarke] wanted to do was pose naked with a rugby ball in some magazine".

A source said: "He thinks it puts a black mark against his name. Anyone working for him has to be dedicated to the job not, as he puts it, fannying around in the media.

"Sir Alan may search for an apprentice on a TV show but that doesn't mean he endorses tacky celebrity behaviour."