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'Apprentice' dented by UEFA match

Published Thursday, May 28 2009, 11:36 BST | By Dan French
'Apprentice' dented by UEFA match
Last night's Apprentice lost viewers due to a clash with ITV1's football coverage, the latest viewing figures show.

The tenth episode of the BBC One reality series, which saw another candidate fired by Sir Alan, was seen by 6.46m (24.9%) at 9pm, a drop of 1.91m from last week's performance.

The half-hour spinoff The Apprentice: You're Fired, which featured Sir Alan's right-hand woman, Margaret Mountford, was not as badly affected by the clash, interesting 3.38m (16.4%) on BBC Two at 10pm.

ITV1's coverage of the Manchester United game against Barcelona averaged an impressive 7.89m (33.8%) between 7pm and 10.15pm.

BBC One's Apprentice lead-in, Ten Things You Need To Know About Losing Weight, put in 3.07m (12.5%) during the 8pm hour, Springwatch had 2.71m (11%) for BBC Two, and 1.57m (6.4%) tuned in for Channel 4's Embarrassing Bodies.

Five was last for the hour with a CSI repeat, which grabbed 677k (2.7%), then Harrison Ford-fronted thriller Presumed Innocent took 815k (4.1%) between 9pm and 11.30pm.

Channel 4's Grand Designs attracted 1.74m (6.7%) at 9pm, while BBC Two's Armando Iannucci In Milton's Heaven And Hell was seen by 650k (2.5%).

Overall, ITV1 dominated primetime with an average share of 30.2% to BBC One's 18.6%. BBC Two was third with 7.8%, followed by Channel 4 with 6.4% (+1: 0.9%) and Five's 3%.

Elsewhere, the new episode of Gossip Girl put in 226k (1%) for ITV2 at 8pm. The final ever episode of Prison Break - Prison Break: The Final Break - delivered 204k (1.1%) for Sky1 between 10pm and midnight, the lowest ratings for show's fourth season since it began on September 2 last year.

Ratings data supplied by Attentional

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