'Apprentice' star launches pants range

Philip Taylor has announced that he is launching a range of organic underwear.

Taylor, who appeared on last year's series of The Apprentice, is most famous for creating a superhero called 'Pantsman' to sell cereal during one of the tasks.

Speaking to The Mirror, he said: "I know that everyone thought the whole Pantsman thing was a bit of a joke and looking back I can see the funny side, but my new business is anything but a gimmick."

Taylor has already flown to India to find ethical cotton farms to work with, while several national chains have reportedly agreed to stock the 'Happy Cottons' range.

"I was determined to use the exposure I got from the show as a springboard to something really big and that's when I decided to launch a brand of ethical underwear," he continued. "When I first suggested it, a few people thought it was a joke, but I have proved I can make it work."

Taylor added that his "conscience is clear" because he is producing ethical garments, but insisted that he doesn't want to "be shoving the ethical message down people's throats".

"I am looking to retail them at £10 so they will not be anywhere near as expensive as some of my competitors," he said. "The inspiration for this company may have come from something funny, but I honestly believe this business will be a huge success."