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Rex Features
The Apprentice star brokered the deal without using an agent, making publishers pitch to him personally for his services. Pan Macmillan's editorial director Ingrid Connell bought the world rights to Sugar's story for an undisclosed sum, reports The Bookseller.
"I have been approached countless times by publishers with offers of ghost writers to ease the burden of writing my autobiography," he said.
"I would never allow a book to be published unless I had written every word, so that readers feel they hear my voice and that I am talking to them personally."
Sugar's book will tell his life story from growing up on a Clapton council estate to becoming a multi-millionaire and TV celebrity.
"Sir Alan Sugar is as frank about his mistakes and doubts as he is about his successes," said Connell. "[The book] is everything you'd hope for... straight-talking, funny and highly entertaining."
The sixth series of The Apprentice will air on the BBC later this year.
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