'Apprentice' Philip launches Body-Rocka

Former Apprentice star Philip Taylor has launched the Body-Rocka fitness product, which he first created while on the 2009 run of the BBC One reality show.

Taylor invented an early design of the Body-Rocka during a task for Lord Alan Sugar, which helped his team win a fitness product challenge.

Two years on from filming the show, the former estate agent has enlisted the help of fitness expert Kathryn Freeland and has secured an exclusive retail deal with Argos for the hi-tech and backpack-portable product.

"Founding Rocka Fitness and launching this product realises two years of hard work," said Taylor.

"This is a serious fitness product designed for people who enjoy life. This means clear and simple workout routines - and the option to refine exercises for the serious sportsperson."

Taylor will donate a minimum of £25,000 to charity partner Cancer Research UK from sales proceeds.