The multi-millionaire announced on Twitter the launch details for the seventh series of the business-based reality show.
Lord Sugar and his aides Nick Hewer and Karren Brady return to their usual spring TV slot as they search for the country's next great entrepreneur. The winner will land an all-new prize of a £250,000 investment from Sugar in the business of their choice.
Episode one will air on Tuesday, May 10 at 9pm on BBC One. The second instalment follows a day later on May 11 at the same time. The show will then continue every Wednesday for ten weeks.
Sugar also revealed that he would be live-tweeting to his followers when the show airs.
Stella English triumphed on last year's series, beating rivals including Liz Locke, Chris Bates and Stuart Baggs.
> Karren Brady: 'New Apprentices more driven'