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'Apprentice' ratings hit by 'Britain's Got Talent'

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Lord Alan Sugar in The Apprentice boardroom

© BBC

The Apprentice lost more than 1m viewers on Wednesday night in the face of tough competition from Britain's Got Talent, the latest audience data has revealed.

The double firing of Vincent Disneur and Ellie Reed after the pet food advertising challenge was seen by 6.29m (24.3%) on BBC One in the 9pm hour, down 1.15m week-on-week. Spinoff show The Apprentice: You're Fired! appealed to 3.06m (14.5%) on BBC Two from 10pm.

The Apprentice was hit by Britain's Got Talent Results, which pulled in 7.47m (28.9%) from 9.30pm and 471k (2.9%) on timeshift as impressionist Les Gibson and dancer James Hobley moved into Saturday's final.

Earlier, the third Britain's Got Talent semi-final averaged 9.18m (41.8%) for ITV1 between 7.30pm and 9pm, and a further 293k (1.2%) on ITV1+1. Spinoff show Britain's Got More Talent dazzled 695k (3.7%) on ITV2 from 10pm and 122k (1.2%) on timeshift.

Comedy Life Of Riley amused 2.31m (10.2%) on BBC One from 8.30pm, and Not Going Out tickled 1.94m (14.2%) from 10.45pm.

On BBC Two, Escape to the Country mustered 1.24m (7%) between 7pm and 7.30pm. Springwatch captivated 2.22m (10.2%) between 7.30pm and 8.30pm, while 142k (0.7%) watched on the BBC HD channel. Springwatch Unsprung grabbed 1.99m (8.8%) from 8.30pm and 129k (0.4%) in HD. Wonderland entertained 700k (2.7%) in the 9pm hour.

Channel 4's Embarrassing Bodies educated 890k (3.9%) in the 8pm hour and 166k (0.6%) on +1. 24 Hours in A&E healed 1.73m (6.7%) from 9pm and 295k (1.6%) on +1. Desperate Housewives grabbed 800k (4.4%) from 10pm and 128k (1.3%) an hour later.

Pawn Stars entertained 388k (1.9%) on Channel 5 from 7.30pm, before Giant Animal Moves was seen by 483k (2.1%) in the 8pm hour. NCIS and Law & Order: Criminal Intent mustered 1.72m (6.7%) and 926k (4.8%) respectively from 10pm.

Overall, ITV1 owned primetime with 31.8% (+1: 1.2%) against BBC One's 18.3%. BBC Two came in third with 7.8%, followed by Channel 4 with 4.6% (+1: 0.7%) and Channel 5 with 3.9%.

BARB ratings data supplied by Attentional

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