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Lord Alan Sugar 'sick' of 'Apprentice' sob stories

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Lord Alan Sugar has revealed that he is sick of being given emotional sob stories from Apprentice candidates in the boardroom.

The Amstrad boss is told an emotional life story by a candidate in the first episode of the new series of the BBC reality show. Speaking at a screening today (March 13), Sugar claimed that he was immune to such attempts to sway his verdict.

The Apprentice -   Karren Brady, Lord Sugar, Nick Hewer with the candidates

© BBC / Talkback Thames



"You feel like you're sitting there like Simon Cowell. My mum did this, my dad did that. My mum used to whack me, my dad used to laugh. I did this, then I did that. I want to prove myself to so and so. I forgot to do the Sky+. You do get sick of it," he told journalists.

Sugar also confessed that he may be getting softer in his old age, admitting: "I think it's part of getting older. You see lots of things and you learn not to get too excited about certain things. So, I suppose [I'm getting softer], yeah."

He joked: "I'm going to be replacing George Clooney when they drop him from the Nespresso adverts."

The Apprentice series eight kicks off on Wednesday, March 21 at 9pm.

> Lord Sugar: 'I want Apprentice to end fast-buck culture'
> 'Apprentice': Pro-wrestler, show jumper among Lord Sugar's candidates

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