The Amstrad boss is told an emotional life story by a candidate in the first episode of the new series of the BBC reality show. Speaking at a screening today (March 13), Sugar claimed that he was immune to such attempts to sway his verdict.
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"You feel like you're sitting there like Simon Cowell. My mum did this, my dad did that. My mum used to whack me, my dad used to laugh. I did this, then I did that. I want to prove myself to so and so. I forgot to do the Sky+. You do get sick of it," he told journalists.
Sugar also confessed that he may be getting softer in his old age, admitting: "I think it's part of getting older. You see lots of things and you learn not to get too excited about certain things. So, I suppose [I'm getting softer], yeah."
He joked: "I'm going to be replacing George Clooney when they drop him from the Nespresso adverts."
The Apprentice series eight kicks off on Wednesday, March 21 at 9pm.
> Lord Sugar: 'I want Apprentice to end fast-buck culture'
> 'Apprentice': Pro-wrestler, show jumper among Lord Sugar's candidates
