Phoenix project manager Tom Gearing was seen in a previously-released clip from tonight's episode showing off his street art knowledge, although Nick Hewer is seen to have reservations about how successful his pitch with teammate Laura Hogg really was.
However, Sterling - led by project manager Gabrielle Omar - are also seen visiting Pure Evil's gallery in Shoreditch with a bid to represent him.
Karren Brady is impressed by their attitude, saying: "Gabrielle's arty side comes to the fore in tasks like this. She's very engaging; she talks to the artists on their own level."
Omar is seen telling her team to "show enthusiasm" towards every artist that they meet, adding: "Listen to what they say and show your dedication, because at the end of the day they will be picking us to represent them."
Pure Evil ultimately selects Sterling to represent him to the disappointment of Gearing, who says: "It's a no-win situation for us as we've lost Pure Evil... I'm not very happy, to be honest with you, not happy at all.
"At the end of the day, having expertise and having knowledge and rapport with people obviously counts for nothing, which doesn't make any sense to me. I actually think he's mental for going with them."
The Apprentice airs tonight (Wednesday, May 9) at 9pm on BBC One.
Watch a preview of Tom Gearing and Laura Hogg pitching to Pure Evil in tonight's episode of The Apprentice: